You need to make sure VAT is included in the price if you are a private customer.

There are many dodgy companies on the web who deliberately show prices without the VAT, to appear cheaper.

All private customers have to pay VAT, it's the law and you can't avoid it, so Ling always includes VAT in all personal contracts.

Business customers can claim some of the VAT back.

So make sure any prices you compare with include the VAT. Don't be caught out by the dodgy car leasing companies out there.